We are the UK’s #1 football think tank
Join us at our conference and build a fairer future for football
TUESDAY 24 MARCH
15 WORKSHOPS | 5 STREAMS
FANS
ETHICS
COMMUNITY
FINANCEDIVERSITYSteve Rotheram Metro Mayor Liverpool City Region
WEDNESDAY 25 MARCH
KEYNOTE SPEAKER | 6 PANELS
Conference 2026
24-25 March
Fair Game building a fairer future for football
Fair Game is England’s leading football think tank. We believe that football can be a force for good. We work with like-minded individuals and organisations to research and develop solutions to the problems our National Game faces.
Who we are
With over 60 volunteers, Fair Game is a thriving organisation bringing clubs, supporters, and charities together to build a better future for the game we love. We are supported by over 40 world-renowned academics, we are backed by politicians across the country and we are committed to providing realistic solutions to the challenges football faces. We currently run the All-Party Parliamentary Group for Football, produce the most in-depth analysis of English football, the Fair Game Index, and each year host the nation’s No 1 Football for Good conference.
About Us
Football is the richest sport in the UK, it should be a force for good. It has the power to change lives and enrich communities across the UK. We believe that that wealth can be used to do just that and create a truly sustainable future for football.
Fair Game works with clubs, supporter groups, charities and NGOs, and the leading academics and minds in the country, to conduct deep dives into the problems in the game and, through ground-breaking research, present realistic solutions to politicians, football authorities and stakeholders.
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Fair Game brings together clubs, fans and charities striving to change the game for the better
We are united by shared values: Fairness, Sustainability and Success
In the wider interests of football